Shaping the future of ResponsibleSteel
with an impactful global moment
The challenge:
Developing the concept for ResponsibleSteel Forum III and producing the event.
Our approach:
ResponsibleSteel Forum III was a hugely significant event in the global steel calendar, with relevant companies, NGOs, community groups and political leaders from around the world converging in Memphis, USA to discuss key themes for steel’s future, with a focus on decarbonisation.
Our role was to create the strategy and concept for the three-day event, identifying a clear narrative supported by broad focus areas and more detailed discussion topics and then identifying and engaging key speakers to deliver on this concept.
Producing ResponsibleSteel Forum III, which also featured a tour of the US’s first SteelZero-certified site, gave us the opportunity to truly show how we live by our values, with our team of remote experts minimising our production footprint by organising this international event from our home offices.
Impact:
With representatives from every continent attending sessions presented by around 40 global leaders, ResponsibleSteel Forum III brought the world’s key players together for a common purpose, including ArcelorMittal, U.S. Steel, Tata Steel and Korean giant PosCo, who announced their decision to join ResponsibleSteel during the event.
What they said:
“I wanted to formally thank you – and your amazing team – for doing such an amazing job on Forum III. Having you and the team there to lead, and support us, on many of the different aspects of Forum III was totally invaluable, and was the biggest contributing factor for the event going so smoothly and creating so much impact.
It’s not easy running an event remotely and having the added complication of international speakers, live streaming and video! But we really couldn’t have wished for things to go better, with the content of the panels and keynotes really hitting home and having a big impact. It was a huge deal for our tiny team and really has positioned us as one of THE key players in the whole steel decarbonisation journey.”
Alison Lucas, Director of Communications, ResponsibleSteel
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