Helping Bosch UK celebrate its
125-year anniversary in style

The challenge:

Helping Bosch deliver a year-long campaign celebrating 125 years in the UK through events, promotions and communications focused on innovation and bridging nations.

Our approach:

We were central to the concepting, strategy and implementation of the campaign, which touched thousands of Bosch employees, stakeholders, customers and admirers across the UK and beyond.

Our activities included organising a gala dinner under the theme of bridging nations that welcomed 307 political, business and engineering leaders from Britain and Germany, designing and curating the Bosch cookbook with 125 recipes contributed by employees and organising a video showcasing Bosch’s key people and the company’s contribution to the UK.

We additionally promoted a roundtable event exploring challenges and opportunities, organised a week-long exhibition telling the story of company founder Robert Bosch, secured a blue plaque for Bosch’s former home in London and curated a celebratory anthem, “Ignite the Lights” as well as a “making of” video for the anthem.

Impact:

Blending so many diverse activities under one overarching campaign was a welcome challenge; we rose to the occasion, and it was a privilege to help this globally respected company celebrate its UK anniversary in style.

What they said:

“Helen’s expertise from her former experience helped convince us to use HN Communications in our activities beyond event management, including our celebrations of Bosch’s 125 years in the UK – working conceptually, in policies and frameworks, climate change and actions towards environmental and sustainability topics – so I would definitely recommend HN Communications. It’s a small agency, but big in the impact they make and the work they deliver. Excellent, excellent, excellent, I can only recommend!”

Eman Martin-Vignerte, Director, Sales and Business Development, Bosch